Google under threat from Facebook!
Facebook is one of the terrific internet success stories we’ve witnessed in the recent past. The company has just started growing in size, employees and locations. The success Facebook is currently witnessing comes as a huge threat to companies like Google.
Facebook much like Google was a project that was conceptualized and launched from University dorm rooms which went on to become the most popular social networking site as we know it. Though Facebook and Google do not overlap in terms of products (Orkut will eventually shutdown) there are quite a few things that are common between the two giants besides their top executives .
Facebook in many aspects hasn’t grown to its full potential and yet it is considered the biggest threat to Google. Why?
While other sites try to do everything humanly/technologically possible to keep users on the site for as long as they can, Google takes pride in sending their visitors off to another site as quickly as possible. The faster a user navigates away from the search engine the better it is as it means the users found what they were look for.
The fact that people don’t spend much time on Google can come back to bite them as Facebook can very well take advantage of the time people spend on the social networking site. What’s even more dangerous for Google is that we are talking about 200 million daily active users who spent close to an hour on Facebook every single day!
Now imagine if Facebook decides to show a search box in the most prominent place to the users who spend close to an hour on Facebook, users are bound to use it.
Google has been trying hard to diversify its revenue; however, a major chunk of it (about 70%) still comes from Google.com. So, if Google.com users find an easier way to search without having to visit Google.com you can imagine the hit Google will have to take for the loss of users and thus revenue.
Here are few more mind-blowing numbers indicating towards the unavoidable Facebook dominance.
* Facebook has more than 400 million active users and 200 million of them login each day
* More than 5 billion pieces of content is shared on Facebook every week this includes, web links, blog posts, news stories, photos, etc..
* Average user sends 8 friend requests every month (That explains the tremendous growth)
* Facebook is available in more than 70 languages
* 70% of Facebook users are outside United States
Keeping all of this in mind, if Facebook decides to partner with Microsoft that will prove to be the biggest disaster for Google as Facebook users (200 million of them), who login to Facebook every single day won’t necessarily have to go to Google to find something on the web.
If users cut down on the number of times they visit Google.com it will directly affect Google’s bottom line. If Google starts to take the hit Advertisers will be first to adjust their budgets to spend more the bigger source of traffic, Facebook.
That said, Facebook is not a Search Engine, it cannot care less about Google search so Microsoft or anyother company trying to take advantage of Facebook’s userbase will have to come up with a proposition or a deal that not only makes finincial sense but adds value to the social networking site.
Facebook much like Google was a project that was conceptualized and launched from University dorm rooms which went on to become the most popular social networking site as we know it. Though Facebook and Google do not overlap in terms of products (
Facebook in many aspects hasn’t grown to its full potential and yet it is considered the biggest threat to Google. Why?
While other sites try to do everything humanly/technologically possible to keep users on the site for as long as they can, Google takes pride in sending their visitors off to another site as quickly as possible. The faster a user navigates away from the search engine the better it is as it means the users found what they were look for.
The fact that people don’t spend much time on Google can come back to bite them as Facebook can very well take advantage of the time people spend on the social networking site. What’s even more dangerous for Google is that we are talking about 200 million daily active users who spent close to an hour on Facebook every single day!
Now imagine if Facebook decides to show a search box in the most prominent place to the users who spend close to an hour on Facebook, users are bound to use it.
Google has been trying hard to diversify its revenue; however, a major chunk of it (about 70%) still comes from Google.com. So, if Google.com users find an easier way to search without having to visit Google.com you can imagine the hit Google will have to take for the loss of users and thus revenue.
Here are few more mind-blowing numbers indicating towards the unavoidable Facebook dominance.
* Facebook has more than 400 million active users and 200 million of them login each day
* More than 5 billion pieces of content is shared on Facebook every week this includes, web links, blog posts, news stories, photos, etc..
* Average user sends 8 friend requests every month (That explains the tremendous growth)
* Facebook is available in more than 70 languages
* 70% of Facebook users are outside United States
Keeping all of this in mind, if Facebook decides to partner with Microsoft that will prove to be the biggest disaster for Google as Facebook users (200 million of them), who login to Facebook every single day won’t necessarily have to go to Google to find something on the web.
If users cut down on the number of times they visit Google.com it will directly affect Google’s bottom line. If Google starts to take the hit Advertisers will be first to adjust their budgets to spend more the bigger source of traffic, Facebook.
That said, Facebook is not a Search Engine, it cannot care less about Google search so Microsoft or anyother company trying to take advantage of Facebook’s userbase will have to come up with a proposition or a deal that not only makes finincial sense but adds value to the social networking site.
