India-Pakistan Semifinal delivers earth shattering TRP

The Semifinal of ICC Cricket World Cup 2011 between India and Pakistan played in Mohali yesterday has delivered the TRP which could be termed as earth shattering or never seen before or once in a lifetime. The match that was seen by almost every one in India has garnered the TRPs double than the India-Australia or India England encounters in this World Cup.

According to the viewership analysis data released by overnight rating agency aMap, the average rating for the match has been recorded at 11.74 points with a peak rating of 20.02 at 22.02 pm on 30th March, 2011 (All India CS 4+). The Peak Ratings 20.02 were recorded in the end when India’s win was getting confirmed.

Since it was a kind of national holiday, the next data recorded on the aMap people meters is also a kind of obvious result. Average Time Spent/viewer was 160 Minutes per person – by far the highest in this world cup , compared to India Australia – 115 Minutes and India England 99 Minutes.

Even it was a working day, in Total 67.3 million viewers watched the match giving superbly good news for Advertisers.

But the climax of this high voltage cricket world cup is yet to come when India will play its Final match with Sri Lanka on Saturday, 2nd April, 2011. Altough I doubt if it can match the Semi-Final in terms of viewership.