The New Twitter Has Begun... Check out the new bird
Twitter is revamping its Web page so that users will actually stay on the site. With its reliance on 140-character messages that typically link to other content, Twitter's model was tailor made to send users elsewhere.
The design changes and new partnerships with content providers are meant to keep users at the site longer -- and draw in more advertisers.
Twitter is rolling out the changes incrementally to its 160 million-user base. At the center of the redesign is a two-pane format: Links clicked on the left-hand side open up on the right. The result is that users will be likely to stay on Twitter longer instead of navigating away to check out a link.
Other features include infinite scroll, which means the user no longer has to click "more" to view additional tweets, and the ability to see a mini profile of a user without navigating away from the page.
Twitter has forged partnerships with YouTube to make it easy to see and embed video, which also could significantly bolster use of Twitter.
The greatest benefit will likely accrue to Twitter itself, in the form of increased advertising dollars. Users who stay on the Twitter page for longer periods of time will be more likely to see a promoted tweet.
Check out this new video on the NEW TWITTER INTERFACE:
The design changes and new partnerships with content providers are meant to keep users at the site longer -- and draw in more advertisers.
Twitter is rolling out the changes incrementally to its 160 million-user base. At the center of the redesign is a two-pane format: Links clicked on the left-hand side open up on the right. The result is that users will be likely to stay on Twitter longer instead of navigating away to check out a link.
Other features include infinite scroll, which means the user no longer has to click "more" to view additional tweets, and the ability to see a mini profile of a user without navigating away from the page.
Twitter has forged partnerships with YouTube to make it easy to see and embed video, which also could significantly bolster use of Twitter.
The greatest benefit will likely accrue to Twitter itself, in the form of increased advertising dollars. Users who stay on the Twitter page for longer periods of time will be more likely to see a promoted tweet.
Check out this new video on the NEW TWITTER INTERFACE:
